The Challenge

Government and private organisations struggled with traditional community engagement methods that were costly, time-consuming, and reached only a small segment of the population. There was a clear need for a digital solution to make public consultation more accessible, efficient, and inclusive.

The Solution

Social Pinpoint was developed as a comprehensive SaaS platform that revolutionized community engagement through:

Interactive Engagement Tools

• Digital mapping and spatial planning tools
• Survey and feedback collection systems
• Ideas walls and discussion forums
• Project information-sharing capabilities

Technical Innovation

• Cloud-native architecture on AWS
• Ruby on Rails backend for rapid development
• Real-time engagement features
• Mobile-responsive design

Enterprise Features

• Advanced analytics and reporting
• Moderation and administration tools
• Custom branding capabilities
• Multi-language support

Development Journey

As Founder and CTO, I led the technical vision and development from the initial concept to a scalable SaaS platform:

• Implemented Lean Startup methodology for rapid iteration
• Built the initial MVP using Ruby on Rails
• Scaled infrastructure on AWS to handle a growing user base
• Established DevOps practices for reliable deployment
• Led development team and architecture decisions

Growth Strategy

Our path to success involved:

• Focus on government and large enterprise clients
• Rapid and self-service model
• Strategic partnerships with planning firms
• Content marketing and SEO optimization
• Outbound Email
• Data-driven product development
• Customer success program implementation

Key Outcomes

Social Pinpoint achieved a significant impact in the community engagement space:

• Facilitated thousands of community consultations
• Enabled millions of community interactions
• Reduced consultation costs for organizations
• Increased participation rates in public feedback
• Improved accessibility of community engagement